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Why choose HGH?

Client Focus: Preparing to sell your business

Posted: 9th May 2019 by Hunter Gee Holroyd Business Advice General, Corporate Finance

For many owners, selling the business they have spent years building up can be emotionally difficult. Unless you have sold a business before, you will have no experience to draw on and won’t know what to expect. Hunter Gee Holroyd helped Alison and Anthony Bagshawe ensure their business was in great financial shape in order to attract a new buyer to take the business forward.

The Business

Altrui Limited was set up by Alison and Anthony in 2010 to meet the overwhelming need for egg donors in the UK. They specialise in finding, matching and looking after altruistic egg donors with one-to-one, anonymous donation, helping hundreds of people realise their hopes of starting, or completing, a family. Whilst both Alison and Anthony loved creating a successful business with a dedicated team of people, they decided that the business had reached the stage where it now required additional resources and investment to take it into a new phase of growth and development.

Preparing the Business for Sale

After agreeing it was the right time to leave Altrui Limited, Alison and Anthony began their journey to sell the business. Never having sold a business before, they decided to get in touch with Hunter Gee Holroyd for advice. HGH understand the sensitivity which comes with such a transaction and Director, Mark Grewer, was able to support Alison and Anthony, guiding them step-by-step through the process. Mark helped to value the business in addition to putting a strategy in place, discussing tax considerations with the couple. Once a potential buyer was identified, Mark worked to negotiate a deal on their behalf and provided guidance with regards to contract of sale.

“In the end, finding the right buyer for Altrui was as much about getting the best price for the business as it was about finding the right people to run it; people who would ensure continuity of employment for our staff and that the business we built would be able to grow under its new owners. We also wanted to ensure that the very best of care continued to be given to recipients and donors for the future.”

Anthony Bagshawe


“Mark and the team at HGH really understood what we wanted to achieve and presented our business in the best light possible in order to secure the right buyer – people who shared our ethos and values. We received fantastic advice and guidance every step of the way and successfully sold Altrui Limited in December 2018 to someone we know will take the business from strength to strength.”

Anthony Bagshawe

Most decisions to grow or sell your business are life-changing and they need to be considered and committed to. Deals which fall over at the eleventh hour are typically those which have been rushed into, by one side or the other.

Contact Us

We want to help your business to maximise the return on an acquisition or sale and to ensure that it completes successfully. Contact or call 01904 655202 if you would like more information about building your business strategy for acquisition or sale.