Simply Brilliant: The Competitive Advantage of Common Sense

Fergus O'Connell

ISBN: 0273654187

This gem of a book is the perfect antidote to the endless tomes about how to leverage your core competencies and think "outside the box". Instead, it advises you to look for simple problems, simple solutions and direct approaches. If there's a philosophy here, it's this: be nice to people you work with, and try to see problems from their point of view. O'Connell, who also wrote the classic business guide The Silver Bullet, has a wonderfully dry sense of humour, and pokes fun at any reader who dares to take themselves too seriously. A series of questionnaires are designed to reveal how able you are to see simple solutions to business scenarios, from a drop in customer satisfaction to overdue projects.