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Inside the Magic Kingdom

Tom Connellan

ISBN: 1885167237

Now for the first time ever, an outsider takes you inside the incredible Disney service culture and presents seven simple, powerful concepts in a fun, memorable way-that just may change the way you conduct business. This upbeat, easy-to-read book reveals the business principles that drive the culture of the Magic Kingdom and keep millions of satisfied customers coming back. Here's a way to benchmark your business against one of the most customer-focused companies in the world-and you can do it.

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