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Why choose HGH?

6 steps to influence customers to spend more

Posted: 17th Oct 2019 by Clair Watmore Business Advice General, Business Builder Forum

Want to know how to make a dramatic difference to your business without any extra customers, any extra marketing, or changes in prices?

Acquiring new customers is expensive and time-consuming. In fact, research shows that attracting new customers is 5 times more expensive than keeping your existing customers.

One of the best – and easiest – ways to increase your revenue and profitability is to sell more to your existing customers. Many customers only know about the products and services they have bought from you. Simply telling your customers about different products and services in your range can bring in more business. In this Business Builder Forum we’ll show you how to:

  • Up-sell: You’ve already gone over the biggest hurdle, which is the initial buy. You’ve established trust and started a relationship, and the customer has formed an opinion about your business. Now, it’s time to ask, “What else can I do for you?”
  • Substitute products: sell a different product/service that performs the same function.
  • Cross-sell: encourage the purchase of anything in conjunction with the primary product/service.

As always, the morning will be full of ideas that you can put to work straight away to make your business more successful. Ideas that aren’t just theory, but practical and proven to work for businesses just like yours. And it’s all packed into a concise, user-friendly format that means you get maximum value in minimum time.

How to book

It all happens on Wednesday 13 November 2019 at Middlethorpe Hall in York. We start at 7.45 am and will finish by 9.30am, so you’ll still have time for a full day at work!

The fee for the seminar is £29 + VAT, £15 + VAT for charities or is complimentary for a first time visitor and includes breakfast.

If you would like to book, please email events@hghyork.co.uk or or call 01904 655202.

Why not invite a guest?

To get the most out of the learning and networking opportunities of the event, we would ask you to invite at least one guest from outside your own organisation.

What’s more, a first-time visit is complimentary! If you’d like to add a contact to the mailing list, please contact Clair Watmore. Thank you, we look forward to welcoming them!

More Information

If you’d like further information about our BBF events, please visit our events page.

Cancellation policy

We understand that unforeseen events happen and that lives are busy and as such, we appreciate that bookings for business builder forums may need to be cancelled at short notice. To ensure that no unnecessary charges are incurred and that you are not invoiced for an event you are unable to attend, we ask that, where possible you advise us of cancellation by 8am on the day prior to the event by calling 01904 655202. If you are a first time visitor to a business builder event, your visit is complimentary. Your place is reserved on a first come, first served basis. Places are limited to 6 per event. Any further visits to a business builder event which be invoiced at £29 +VAT or £15+VAT for charities.